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At your level, people expect a good presentation — including the interview.
Effective presentation skills will not only help you sell your ideas and products, but it will elevate your personal brand. Management guru Peter Drucker once said, “As you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.”
Apple CEO Steve Jobs is considered one of the best presenters in the corporate world today. In my previous article on his lecturing skills and my new book, The Presentation Secrets of Steve Jobs, I reveal the tactics behind his famed “reality distortion field,” outlining the exact techniques that Jobs uses to engage his audience.
Whether you’re a CEO, manager, consultant, entrepreneur, business owner, professional – or especially, a job seeker – Steve Jobs has something to teach you.
Here are five ways to sell yourself or your brand the Steve Jobs Way.
Sell dreams.
Steve Jobs doesn’t sell computers. He sells “tools to unleash your creativity.” You see, nobody cares about your job search (product ); they care about themselves, their problems and their dreams. Tell them how you can help them reach their dreams, and you’ll have won a customer (or fan) for life.
When Jobs introduced the iPod in 2001, he said that music transforms people’s lives and that in its own small way, Apple would be changing the world. Where most people saw an MP3 player, Jobs saw a better world.
How do you make the world a better place? How do you improve the lives of your customers? How will hiring you help a manager fulfill her dreams?
Don’t leave your listeners guessing.
Create Twitter-friendly headlines.
Steve Jobs has a one-sentence description — or vision — for every product he introduces.
- What’s the MacBook Air? “It’s the world’s thinnest notebook.”
- What’s an iPod? “It’s one thousand songs in your pocket.”
If you can’t explain yourself in 140 characters or fewer (a Twitter post), go back to the drawing board.
How would you describe the vision behind your personal brand? Long before I had Fortune 5 clients, I saw myself as “The communications coach for the world’s most admired brands.” In 61 characters, it gave my clients a reference point and gave me a vision to attain. Every product needs a vision — and so does every business professional.
Stick to the rule of three.
Most Steve Jobs presentations are divided into three parts. Neuroscientists are finding that humans think in “chunks” of three or four. Great presenters like Jobs don’t overload the brain with too many points. In media training, we coach executives to do the same: Stick to three main points they want to deliver in the course of an interview.
The same holds true for job interviews — stick to three main points that you want the recruiter to know about you and your experience.
- Introduce the three points early in the interview.
- Expand the points as the discussion unfolds.
- Summarize them at the end.
Strive for simplicity.
According to Steve Jobs, “Simplicity is the ultimate sophistication.” Not only are Apple’s products simple, so is the way the CEO articulates the vision behind those products. For example, Steve Jobs’ presentation slides are remarkably free from clutter.
Your resume should be as well.
Strive for simplicity in oral communications and in presentation design.
Practice like crazy.
Steve Jobs makes presentations look effortless because he works at it. He spends hours and hours over many, many weeks rehearsing every segment of his keynote presentations. Jobs takes nothing for granted, and neither should you. Practice presentations out loud. Practice for job interviews as well. Have a friend sit across from you and ask you tough questions. Rehearse your responses.
Better yet, record yourself and watch it back. It might a painful exercise but well worth it!
One more thing … Do what you love.
Career Advice from TheLadders
Steve Jobs revealed the secret to career success in a 2005 commencement address at Stanford University. He said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.” In this global economic crisis, many people are facing setbacks in their careers. Steve Jobs also faced setbacks but was convinced that the only thing which kept him going was the fact he had found his passion. Jobs once said his goal wasn’t to be the richest man in the cemetery ; it was going to bed at night thinking he had done something wonderful.
Do something wonderful, and you’ll know real career success and satisfaction. And that’s the kind of manager employers would die for.
Wednesday, October 21, 2009
Sell Yourself the Steve Jobs Way
Tuesday, October 06, 2009
Feed The Beast
Subscribe at: http://www.svpg.com Feed The Beast For those that haven't heard the term before, "feed the beast" refers to one
of the most common problems with product teams, and one of the top reasons
for failed projects. It's very easy to spot. If you find a product manager
that is scrambling to finish up his PRD because the developers are freeing
up from their current project on Monday and the very thought of the
developers not having a fresh spec ready to go sends the product manager
(and especially senior management) into a panic, that's what we call "feed
the beast." The beast is of course the development organization and the beast does have
a voracious appetite. Unfortunately, the beast generally can't distinguish
between something that's worth eating and something that's not. Beasts eat
PRD's and we all know what comes out the other end. This feed-the-beast mentality stems from the observation that the largest
cost in a product development organization is the engineers, so it's
important to keep them fully utilized. Ironically, this overly simplistic
view results in maximizing utilization (they are busy) but not maximizing
results (producing successful products). Further, this mindset tends to diminish the development organization's real
contribution. They are treated as a software factory optimized for coding
rather than a collaborative partner for discovering and delivering
successful products. I like to say that if you're using your developers for
only coding, you're only getting about half their value. Good product organizations understand that their responsibility is to
provide the development organization with something worth building;
something where they have evidence that the products that are created will
be successful. Part of this is simply management not understanding the difference between
building the right product, and building the product right. But often the
company's culture plays a role in creating this problem. I love what a great project manager can do to help you deliver quickly (see
www.svpg.com/ebays-secret-weapon/), but it's also true that in some
companies project management plays too central of a role, and the entire
focus becomes about schedule and resource utilization. This is why normally
I encourage project managers to take a back seat during product discovery,
and then move to the drivers seat only once you're sure you want to actually
build the product. I find this works well, except in situations where
there's nobody that knows how to drive in the drivers seat during discovery,
and I'm going to discuss this situation in the next article. So what do you do if you are stuck in this "just in time" situation? There
are several options: 1. the developers can work on critical infrastructure/headroom activities
(see www.svpg.com/engineering-wants-to-rewrite/) 2. the developers can work on fixing defects and improving performance 3. the developers can participate in product discovery activities In general, we try to build a backlog of useful product specs of about a
month or so. This way, if you run into trouble on a project (for example,
you test your idea on users and they think what you're proposing is a big
waste of time and they'd never use it), then you have work that is ready to
go while you move on to pursue other ideas. It is also possible that your project team is out of balance. If there are
too many developers relative to the number of product managers and
designers, then you will perpetually be behind and your organization is not
able to properly utilize the developers you have. I have seen some teams
where one product manager is trying to define products for 20 or more
developers and this is just a clear recipe for poor products. If you're not
sure about the proper ratios, see www.svpg.com/roles-and-ratios/. Just please remember that no matter what you do, your top priority is to
ensure that the team is building something worth building, and that the
development team is a very big investment for the company and should not be
wasted, either by having people waiting around or by rushing to build
something that will just have to be done over again later.
Thursday, September 10, 2009
7 Must Read Presentations for Job Seekers
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Sunday, June 10, 2007
Sunday, March 18, 2007
Sunday, September 17, 2006
Saturday, September 02, 2006
General Hospitals
1. Nice view from the window

2. Nice food, served at healthy timings. (Here's my normally food choosy wife helping herself on my dinner)

3. Nice nurses. (Sorry, no pic for privacy reasons).
Truth is - I don't really have a choice because I have a pre-condition which only the doctors in GH can treat.
But otherwise, the condition in the 1st and 2nd class wards of GH is really quite good.
The bad thing about ending up in the general ward is that - you get bunch after bunch of students (to be doctors) asking you the same questions over and over again and touching you all over. Of course, you can always choose to have some fun with the process if you are not in too much pain.
The car in workshop
That's the shape of my car after the accident.You can imagine the shape of the door according to the shape of the frame of the car.
The dashboard etc has been taken off (dashboard cracked under pressure).
Lessons learned:
1. Better late than dead.
2. Never drive above or beyond the capability of your car. Of course, you have to know your car first.
3. A wet road is a dangerous road.
Saturday, July 15, 2006
Apologies and Regrets
What happened to the old saying "sitcks and stones may break your bone but words can never hurt you"... I guess it must be struggling to hold true today. Today we regard our emotional stature as holy and sacred - anyone that challenges our emotional state is guilty without question. I guess we all do that because that is the only "property" or "space" we have soverignity over, since we have no money, no power, no thing, we're just born victim in this world ruled by people superior but stupider than us.
However, we still deserve the rights to curse someone to a miserable death and we are not guilty as long as we are the victim who is provoked first, right?
Way to go! But wait a minute.. isn't it a better way out?
What if Zidane had walked away after hearing the insults
- He's not on hair less, he's still the man that he his, not a bit less
- He could turn the rage into motivation... with the skills that he has, who on earth can stop him if he wants to charge through 11 players and score a goal?
- France could have lifted the cup for a 2nd time, that's a big revelation to the country and the sports, France no more flash in the pan.
- The minorities could look up and say "if ZZ can I can, this country does give me the opportunity".
- His wife and 4 kids could look up to him and said "you are the our hero who looked beyond your ego and do your country proud."
Nevertheless, it's always our rights to choose.
Saturday, April 22, 2006
Away from 12-May - 28-May
Saturday, February 18, 2006
弟子规 (click to download english version)
总 叙
弟子规 圣人训 首孝弟 次谨信
泛爱众 而亲仁 有余力 则学文
入 则 孝
父母呼 应勿缓 父母命 行勿懒
父母教 须敬听 父母责 须顺承
冬则温 夏则凊 晨则省 昏则定
出必告 反必面 居有常 业无变
事虽小 勿擅为 苟擅为 子道亏
物虽小 勿私藏 苟私藏 亲心伤
亲所好 力为具 亲所恶 谨为去
身有伤 贻亲忧 德有伤 贻亲羞
亲爱我 孝何难 亲憎我 孝方贤
亲有过 谏使更 怡吾色 柔吾声
谏不入 悦复谏 号泣随 挞无怨
亲有疾 药先尝 昼夜侍 不离床
丧三年 常悲咽 居处变 酒肉绝
丧尽礼 祭尽诚 事死者 如事生
出 则 弟
兄道友 弟道恭 兄弟睦 孝在中
财物轻 怨何生 言语忍 忿自泯
或饮食 或坐走 长者先 幼者后
长呼人 即代叫 人不在 己即到
称尊长 勿呼名 对尊长 勿见能
路遇长 疾趋揖 长无言 退恭立
骑下马 乘下车 过犹待 百步余
长者立 幼勿坐 长者坐 命乃坐
尊长前 声要低 低不闻 却非宜
进必趋 退必迟 问起对 视勿移
事诸父 如事父 事诸兄 如事兄
谨
朝起早 夜眠迟 老易至 惜此时
晨必盥 兼漱口 便溺回 辄净手
冠必正 纽必结 袜与履 俱紧切
置冠服 有定位 勿乱顿 致污秽
衣贵洁 不贵华 上循分 下称家
对饮食 勿拣择 食适可 勿过则
年方少 勿饮酒 饮酒醉 最为丑
步从容 立端正 揖深圆 拜恭敬
勿践阈 勿跛倚 勿箕踞 勿摇髀
缓揭帘 勿有声 宽转弯 勿触棱
执虚器 如执盈 入虚室 如有人
事勿忙 忙多错 勿畏难 勿轻略
斗闹场 绝勿近 邪僻事 绝勿问
将入门 问孰存 将上堂 声必扬
人问谁 对以名 吾与我 不分明
用人物 须明求 倘不问 即为偷
借人物 及时还 后有急 借不难
信
凡出言 信为先 诈与妄 奚可焉
话说多 不如少 惟其是 勿佞巧
奸巧语 秽污词 市井气 切戒之
见未真 勿轻言 知未的 勿轻传
事非宜 勿轻诺 苟轻诺 进退错
凡道字 重且舒 勿急疾 勿模糊
彼说长 此说短 不关己 莫闲管
见人善 即思齐 纵去远 以渐跻
见人恶 即内省 有则改 无加警
唯德学 唯才艺 不如人 当自砺
若衣服 若饮食 不如人 勿生戚
闻过怒 闻誉乐 损友来 益友却
闻誉恐 闻过欣 直谅士 渐相亲
无心非 名为错 有心非 名为恶
过能改 归于无 倘掩饰 增一辜
泛 爱 众
凡是人 皆须爱 天同覆 地同载
行高者 名自高 人所重 非貌高
才大者 望自大 人所服 非言大
己有能 勿自私 人所能 勿轻訾
勿谄富 勿骄贫 勿厌故 勿喜新
人不闲 勿事搅 人不安 勿话扰
人有短 切莫揭 人有私 切莫说
道人善 即是善 人知之 愈思勉
扬人恶 即是恶 疾之甚 祸且作
善相劝 德皆建 过不规 道两亏
凡取与 贵分晓 与宜多 取宜少
将加人 先问己 己不欲 即速已
恩欲报 怨欲忘 报怨短 报恩长
待婢仆 身贵端 虽贵端 慈而宽
势服人 心不然 理服人 方无言
亲 仁
同是人 类不齐 流俗众 仁者希
果仁者 人多畏 言不讳 色不媚
能亲仁 无限好 德日进 过日少
不亲仁 无限害 小人进 百事坏
余 力 学 文
不力行 但学文 长浮华 成何人
但力行 不学文 任己见 昧理真
读书法 有三到 心眼口 信皆要
方读此 勿慕彼 此未终 彼勿起
宽为限 紧用功 工夫到 滞塞通
心有疑 随札记 就人问 求确义
房室清 墙壁净 几案洁 笔砚正
墨磨偏 心不端 字不敬 心先病
列典籍 有定处 读看毕 还原处
虽有急 卷束齐 有缺坏 就补之
非圣书 屏勿视 蔽聪明 坏心志
勿自暴 勿自弃 圣与贤 可驯致
Monday, February 13, 2006
Press freedom
Talking about Chinese newspaper, do you know what the major difference between chinese newspapers in Malaysia versus the English ones?
Quite obvious, what usually make the front page of chinese newspapers are news related to murder, accident, robbery, rape etc, especially when someone gets killed. But what usually makes the difference is the color photo that comes with the story - usually showing cars meshed up, bodies covered in blood and so on.
Why - is it because Chinese are more visual in their sensory acuity? I don't know. From the editors' perspective I guess it helps to sell more papers.
So what I want to rant about today is this article:
http://www.nanyang.com/index.php?ch=7&pg=10&ac=576969
Translated, it means:
Every year before and after Chinese New Year, there are bound to be some turbulence in the recruitment market.
Some reports to new employer after taking bonus from the previous; some think about changing jobs after a period of "inactivity"; of course there is also a large group of graudates preparing to enter employment in 2 to 3 months time.
Regardless of which group you belong to, it pays to know about the market intellifence. In order to get more details on the recruitment, N Daily made an enquiry to JobStreet.com for some references.
Coincidentally, JobStreet.com Sdn Bhd's Public Relations Manager Miss X also resigned from the company after giving us the interview before chinese new year, joining the group of people who changed job during chinese new year.
The resignation of Ms X proves that Chinese New Year is indeed the crucial time for employees to make a career move.
This used to be our family paper, which IMHO holds a higher standard over the other XX Jit Poh's.
The author of this article, however, changed my impression. He/she is obviously a creative person, able to link two unrelated events together to create a "seemingly" (yes - pun intended, if you know what i mean) interesting news (that was published in the new section). Typical traits of a good 狗仔队 member.
It is a "personal opinion" or "assumption" that is published as a piece of news. I just think that a good journalist must be able to differentiate and state the differences between "personal opinion", "public opinion" and "news". News are facts about actual events, opinions are not.
Freedom of speech has to be practiced with sense of responsibility and the sense of responsibility should be instilled from seemingly small matter like this, otherwise it will lead to more events like the cartoon furore recently.
That's my personal opinion.
Friday, January 27, 2006
恭喜发财
Thursday, January 19, 2006
紫微斗数
Myth or superstition or total bullshit? i took a course last weekend to find out. Yes, 2 days course.
Why did I go - someone I trusted referred me.
I wasn't disappointed. the teacher put it in a way that is very easy to comprehend, with the right objective - to help us in discovering our life's purpose.
I can tell you there is more sense and logic in this compared to politics.. or let me rephrase - politics make sense after you understand this stuff.
One of the best course I've attended. If you trust me and want to find out more, talk to me.
Friday, January 13, 2006
For my friend who is thinking of starting h** own business
- From Joel Spolsky's foreword to Bob Walsh's new book: "Micro-ISV: From Vision to Reality"
The foreword is online at:
http://www.joelonsoftware.com/articles/Micro-ISV.html
Wednesday, November 23, 2005
More about my tank

By the way, here is my tank's Specification:
Volume: 10L
Current pH: 7.4 (was around 6.4 when started)
Temperature: 29C (I don't really trust the strip termo though)
Constructor: Eric (you can call him for your tank job, quote my name for discount)
Plant: Java Moss, Wendelov Fern
Fish Population:
1 yellow female Guppy waiting for mate
7 neon tetras
(theme: snow white and the 7 drawfs)
1 featherfin squeker
1 gold spotted pleco (don't know the actual name)
What's so good about it:
>1 month old tank, small but stable, no casualties since day 3 of inception. Love the driftwood - plenty of hiding space for everyone.
Thursday, November 03, 2005
Looking for Siamese Algae Eater

I am looking for a Siamese Algae Eater like the one on the left. Let me know if you know where I can get one. Don't mistake it for the Flying Fox.. but I don't know how to tell them apart.
Why I need it:
1. Algae problem - 2 types
2. He's supposed to be efficient
3. Small size for my small tank (10L only)
Below is what I have (let me rephrase - looks like what I have) now..the shop labelled it as a Cory but I don't think it is..This is a picture of a Featherfin Squeaker. Mine (whatever) is about 7cm long now.. clings upsidedown under the driftwood most of the time. He cleans the bottom pretty well for the leftovers but hardly leaves home.
Tuesday, November 01, 2005
Koh Samui, 05/11/27 - 12/1

Yup, yet another annual vacation.
What is planned besides what's top on the list:
PADI Diver Certification
Spa
Sun-tanning
... not expecting much from what I see from the website/brochure since I am not very keen on monkey and elephants.
I miss the dates for the full moon party.. but what the heck.. I'll have a half moon one.




